One of the most difficult tasks to overcome when entering deals and partnerships is having a shared vision. Most of the time, companies tend to misinterpret and misalign with their partners’ brands. This can potentially result in harming the brand, changing the direction, and going against the core ethos that the business was originally founded on.
Meanwhile, at Approach Procurement Solutions, we believe your brand and business to be the number one factor when we form a relationship. Not only will we become brand ambassadors that live and breathe your brand guidelines*, but we’ll also help develop it and push communication out to your key customers and employees.
Keeping your brand under control
We do not cut corners. We ensure that brand management is tightly held, all your digital assets are held and transferred securely, and that we will never misuse your brand in any creatives that we make for your company. Your identity is the one thing that sets you apart from everyone else in the competition; we intend to keep that intact and work with you to embellish that.
Any opportunity we step in to assist with branded content, you’ll have full control over the release of the items in question. Whether we’re employing your brand on print, workwear, office supplies, stationary, or even promotional goods, we’ll make sure we get it right.
Nothing goes out without approval from you.
*(If you do not have a set of brand guidelines, we can help you design, create and distribute a set, both internally and externally from your business. Naturally, all of Approach PS’s suppliers will have a set as a continual point of reference).